The first product developed was a custom duffel bag inspired by the instantly recognizable silhouette of the viral IKEA bag. Rather than replicate it directly, we re-engineered the concept using more durable materials to ensure longevity and everyday usability while maintaining the same visual and tactile appeal that made the original iconic. The bag was finished with custom woven handles and branded back straps, introducing subtle but intentional brand touchpoints that elevated the overall execution without disrupting the familiar form. The result was a piece that felt both playful and premium - recognizable at a glance, but built to perform. Alongside the duffel, we produced a limited run of custom MMA training gloves developed specifically for marketing and brand activations. Clean and restrained in design, the gloves featured a minimal KetoneIQ logo placement on the top padding, allowing the product itself to speak while staying true to the brand’s aesthetic. Produced in limited quantities, the gloves served as a high-impact extension of KetoneIQ’s performance-driven identity.
MXKRS partnered with KetoneIQ to develop a custom duffel bag and limited MMA training gloves, combining familiar forms with elevated materials and restrained branding for high-impact marketing use.
This project highlights how MXKRS approaches non-traditional product development - by understanding cultural references, reworking them through a production lens, and executing with intention. Both the duffel bag and MMA gloves were designed to live beyond a single moment, reinforcing KetoneIQ’s positioning through thoughtful materials, construction, and branding restraint. As with all of our work for KetoneIQ, these pieces were not treated as one-offs, but as part of a broader product ecosystem. Each item was developed with repeatability, consistency, and brand alignment in mind—ensuring that even limited releases reflect the same level of care as core products.
By combining cultural awareness with precise execution, MXKRS helped KetoneIQ create limited products that feel intentional, durable, and aligned with their performance-driven brand.
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(2016-25©)
