Originally, the GoldRush team had a design ready and was exploring the standard route: purchasing off-the-shelf blank jackets and applying post-production finishing. When they brought the project to MXKRS, we pivoted the strategy. We demonstrated that by transitioning to a fully custom cut-and-sew production, we could elevate the garment entirely. This allowed us to dictate every single detail - from the weight of the canvas to the color of the lining and the exact finish of the hardware - delivering a piece as meticulously engineered as the vehicles on the rally.
Product Specifications: Premium mid-weight 100% cotton canvas body Custom oxblood interior lining Heavy-duty gunmetal YKK zipper Adjustable back width tabs and sleeve cuffs with custom button closures Detailed embroidery on the front left chest, right chest, and full back Custom enamel collar pin Bespoke inner and outer woven labels Delivered in a premium soft-touch frosted polybag
The final product is a highly customized mechanics jacket built for the road. The exterior utilizes a rugged, mid-weight 100% cotton canvas, which opens to reveal a striking oxblood inner lining. We executed their branding through precise embroidery placements on the left chest, right chest, and a large statement piece across the back. To ensure a flawless retail presentation, the jacket was finished with bespoke hardware and delivered in premium packaging.
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(2016-25©)
